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Stage 7 : Day in an Official Tour of Britain Car - Prices from £500.00pp

Stage 7 : Day in an Official Tour of Britain Car

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Destination Sport Experiences are the official VIP Experiences partners of the 2022 Tour of Britain, the Women’s Tour and the Tour Series.

The 2022 Tour of Britain will start in Aberdeen, Scotland and finish a week later in the Isle of Wight. A much-anticipated return to Yorkshire and first-ever full stages in Dorset and Gloucestershire will also feature on the route. The host regions for this year’s edition of Britain’s leading cycle race (Sunday 4 – 11 September) combine a return to areas familiar to the Tour with those that will see the free-to-watch event continue to break new ground in 2022.

This year’s Tour of Britain route in full :

Sunday 4th September : Stage 1 – Aberdeen > Glenshee Ski Centre

Monday 5th September : Stage 2 – Hawick > Duns

Tuesday 6th September : Stage 3 – Durham > Sunderland

Wednesday 7th September : Stage 4 – Redcar > Duncombe Park, Helmsley

Thursday 8th September : Stage 5 – West Bridgford > Mansfield

Friday 9th September : Stage 6 – Tewkesbury > Gloucester

Saturday 10th September : Stage 7 – West Bay > Ferndown

Sunday 11th September : Stage 8 – Ryde > The Needles

The TV Channel ITV4 will broadcast live flag-to-flag coverage of every stage in the UK, as well as a nightly highlights show, and it will also be shown in over 150 countries worldwide.

The Grand Depart in Aberdeen

The Tour of Britain has had a Scottish Grand Départ 7 times before in modern Tour history but this stage will mark the furthest north the race has ever started. Stage one will begin in Aberdeen city centre on Sunday 4th September, 2022. In Aberdeen a full weekend of activities is planned including a 2022 Tour of Britain team presentation event and the Scottish Cycling Criterium Championships.

Final Stage Isle of Wight

The historic seaside town of Ryde will host the start of the final stage of the Tour of Britain on Sunday 11th September. A large crowd is expected to line the route, before a highly anticipated finish at The Needles.

Tour of Britain 2022 - VIP and Hospitality experiences

VIP and Hospitality experiences will be available with us for every stage of the 2022 Tour of Britain. Spend a day on a stage in an official race car, come on our VIP Coach Start to Finish, stay in the team hotels on our tours that follow the race, cross the finish and have your photo taken on the winner’s podium. These are just some of the VIP experiences on offer in September.

A day in a Tour of Britain Official Race Car

On most stages, places are available in an official VIP Car that follows the race. This is a full day that starts with enjoying start village followed by driving on the course and enjoying food and drinks along the way. The day finishes in style with hospitality at the finish line.

IMPORTANT NOTE : Each car hosts up to 3 guests. If you book 1 or 2 places, you may share with other guests.

VIP Coach Start to Finish

On selected stages we offer our ‘VIP Coach Start to Finish’. Spend the day with us on one of the stages and follow the action from start to finish. Your day starts with Start Hospitality and once the riders are on the way, we will get on the coach. We will stop several times en-route at good vantage points to watch the riders. The day finishes with finish hospitality.

Cross the Finish Line Experience

For groups we can organise our Tour of Britain Cross the Finish Experience. Ride the final 50 kilometres of the day’s course and cross under the official finish line before the waiting crowds. Take photos on the winner’s podium and finish your day in the Finish Hospitality Area to watch the stage finish live. Talk to us about Cross the Finish Line.

Official Tour of Britain Tours

From the Grand Depart in Aberdeen to the finish 8 days later in the Isle of Wight, traverse the length of Britain with us with the riders of the 2022 Tour of Britain. Move with the riders each day and stay in team hotels. Enjoy a daily programme of hospitality, live viewing and of course the beauty of the British country side. Our long tour will start in Aberdeen and finish in Isle of Wight and our 2 shorter tours will split the course in two and will be 4 days each.

Other VIP and Hospitality experiences

Through our partnership with the Tour of Britain, we also offer hospitality experiences for the other races that are organised by Sweetspot; the Women’s Tour and the Tour Series. Contact us if you would like more information

Your Itinerary

Full Day Experiences

A day in a Tour of Britain Official Race Car

Experience a full Tour of Britain stage from the inside, savouring every moment: from the start, through the race to the finish. Your guarantee for an amazing day, jam-packed with heroics and plenty of action. Let your eyes feast on the spectacle at the stage start and feel how concentrated and intense the racers are as they wait in the team zone. See the thousands of passionate fans that line the roads and enjoy the unique atmosphere of Britain’s Cycling Tour from morning until evening. We promise you an unforgettable experience.

Drive Experience

The “Drive Experience” is available on all stages of the 2022 Tour of Britain. For 3 lucky people this is an exclusive day out during the Tour of Britain. This is the ultimate race experience where you will witness all the action from the heart of the race.

Daily itinerary for the Drive Experience

Tour of Britain Start Hospitality

Every day at sunrise for 7 days, the Tour of Britain starts anew. In the most beautiful squares of the cities that host the start of the race, the riders gather each morning at the Start Village before setting off, along with the sponsors, the guests and the organisation management.

Meet the riders in this exciting pre-race atmosphere. Upon arrival at the Start Area, guests will collect their pass to access the Hospitality Area near the signature podium, offering non-stop coffee/bar service. They will meet the riders and experience the exciting pre-race atmosphere.

Stops en-route

As every stage is different, the amount of stops and the locations will vary from stage to stage. The exact itinerary for the day including lunch stop and viewing locations is confirmed with the final itinerary which will be available 2 – 4 weeks before the event.

Drive Experience

After enjoying Start Hospitality, your driver will take you to the car and you will drive behind the peloton. Depending on the way the stage develops, the car will move in behind the breakaway if there is one, but this can’t be guaranteed. You will stop on the way to enjoy your packed lunch which will be carried in the car in a hamper.

Finish Hospitality

With the ‘Finish Line Tour Enclosure’ hospitality, you’ll enjoy a tasty buffet lunch with a free-flowing open bar, while you follow the race live on the big screens and soak in the awesome atmosphere. You’ll be positioned in prime location close to the finish line, so you’ll be sure to catch all the end of race action and be there first-hand to watch the winner take the podium. Don’t worry…the seating area is covered, so you’ll be protected from the unpredictable UK weather!

Return to the start location

Transport back to your start location can be provided on request. Please contact us.

Included with your Day in a Car experience

Max 3 guests per car

A professional driver with great knowledge of the race will be your guide for the day in the Official Car as you charge on with the Tour convoy

  • Welcome by your host and driver at the Start Hospitality Area
  • Daily full access all areas VIP pass
  • Access to the Hospitality Area at the Start with non-stop coffee/bar service
  • A seat in a VIP car on racecourse
  • Packed lunch hamper
  • Access to the finish hospitality area with non-stop catering/ open bar
  • Live stage broadcast on plasma TV screens
  • A Tour of Britain gift
  • Shuttle service to the start city (upon request)

IMPORTANT NOTE : Each car hosts up to 3 guests. If you book 1 or 2 places, you may share with other guests.

Team Hotel Experience

In addition to your Drive Experience or VIP Coach Start to Finish, we offer the option to book a stay at a team hotel the day before your experience.

Included with Team Hotel Experience

  • 1 night’s accommodation at an official Tour of Britain team Hotel
  • Breakfast and evening meal
  • Visits to Team Buses
  • Meet and Greet with Tour of Britain Team at the hotel#

Contact us to book your Team Hotel Experience

Need to Know

Ready to book?

Book with confidence. You can be assured that your hospitality expereince is protected from any unforeseen circumstances.

We’ll need to take some details for everyone joining us on the day

  • Full name (as it is written on each Photo ID)
  • Date of Birth
  • Dietary Requirements

The lead person on the booking needs to be 18 or over, and we’ll need a postal address, phone number and email address for them, as well as payment details.

A 50% non-refundable deposit is required when you make the booking.

Once you’ve booked:

The lead passenger will receive an email around 7 days before the Tour of Britain. This will include your hospitality e-tickets, and all of the important information we need you to know before the race.

Entry and Hospitality Ticket Sales

In the selling of any entry or hospitality tickets, Destination Sport Experiences act as an agent for the event organiser.

Your Options

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Your Summary

Prices from £500.00pp

Event 1

Stage 7 : Day in an Official Tour of Britain Car

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